Our Team

At Falling Colors, we treat each other with respect, dignity, and impartiality. We believe in the equality and value of all people, and we recognize that a diversity of viewpoints yields the most impactful products and services.

Jorie Koster-Hale
Chief Executive Officer

Jorie has a linguistics BA, a cognitive neuroscience PhD from MIT, she completed a postdoc fellowship at Harvard, and she was lead data scientist for an enterprise AI company in Paris.

Sam Wolf
Chief Operating Officer & General Counsel

A native New Mexican, Sam lived on four continents before earning an MA (Int. Human Rights Law) and his JD (cum laude from UNM).  He brings a decade of litigation and business law experience to Falling Colors.

Anthony Spencer
Chief Technology Officer

Anthony leads the development team with more than a decade of experience developing and delivering software solutions in the areas of data collection, management, and security.

Barbara Serna
Director of Finance

Barbara started her career in accounting and worked at the Department of Finance and Administration for 10 years, then was the State of NM’s Contract Review Bureau Chief for 5 years.

Cody Gajak
Assistant Financial Controller

With a diverse accounting background in both the public and private sectors, Cody has experience in auditing, analysis, tax preparation, and compliance. He began his career as an accountant in Texas after earning his bachelor’s degree in Accounting and Economics from the University of North Texas. Cody relocated to Santa Fe in 2017 and worked in a traditional accounting role with a privately held real estate development and management company prior to joining Falling Colors in 2023. 

Emily Goleski
Business Support Analyst

From the east coast to the west, Emily has spent her time working for non-profit organizations with the use of her writing, editing, and customer service expertise. She hopes to continue helping others at Falling Colors.

Everly Coleman
Public Health Data Analyst

Everly is a passionate data storyteller with over fifteen years of experience helping organizations make better data-driven decisions. She brings to the team a diverse set of experiences helping organizations across public policy, education, and healthcare develop their analytic capabilities. Prior to joining Falling Colors, she served as a Government Innovation Fellow at the Harvard Kennedy School, working with state leaders to improve outcomes related to substance use in New Mexico. Everly holds a Bachelor of Arts in Philosophy and Economics from Ohio University and an MBA from Indiana University.

Harshitha Gaddam
Software Engineer

Born and raised in Southern India, Harshitha received her bachelor’s degree in Technology from Jawaharlal Nehru Technological University before receiving her master’s degree in Computer Science from University of Texas at Tyler. She’s passionate about learning how to better architect software products, improving developer efficiency, and reducing production costs. Most recently, Harshitha worked in the private sector as a programmer, and gained experience in building websites by using both client- and server-side technologies.

Jarred Carr
Senior Manager of Technology

Jarred has over 20 years of technical experience. His diverse background includes: Federal background investigations, credit reporting and lending, manufacturing and distribution and most recently in construction and real estate development based in Fort Collins, CO.

Jessica Stultz
Data Engineer

Born and raised in Santa Fe, Jessica has experience moving and reporting on data within the healthcare, finance, and public safety sectors. Currently living in Denver, she hopes she can aid Falling Colors as the company grows.

Jill Ackerman
Software Engineer

After earning a B.A. from Macalester college, Jill lived in St. Petersburg, Russia. She is oddly drawn to low-level languages, and is passionate about making tech more accessible to women everywhere.

Joe Hay
Product Specialist

With a liberal arts degree from St. John’s College and a music composition background, Joe has provided creative support and structure to businesses and nonprofits across the Southwest.

Keegan Taylor
Software Engineer

Keegan went to school in Upstate New York, and worked for a consulting firm specializing in Microsoft solutions. At Falling Colors, he develops innovative features and creates services.

Keith O’Brien
Engineering Manager

After graduating from St. Joseph's University, Keith gained 10 years of experience with .NET and web development, developing software at IBM to reduce institutional banking risk.

Kyle Kleisinger
Public Health Data Analyst Team Lead

Kyle studied psychology at the University of Kentucky and is a self-taught Python programmer. He has nearly 10 years worth of experience designing, coordinating, and evaluating social programs in the areas of behavioral health, LGBTQ+ health, and victim services. Kyle also helped found Self-Care For Advocates - a nonprofit dedicated to preventing burnout and vicarious trauma among helping professionals

Reba Serafin
Provider Relations Specialist

Reba is a member of the Jicarilla Apache Nation, born in NM. She holds degrees in Psychology, Sociology, School & Mental Health Counseling and is a Licensed Mental Health Counselor.

Ryan Perry
Software Engineer

Ryan graduated with a Bachelor's degree in Computer Science from Weber State University. He spent a decade working at nonprofit universities working with financial aid and developing software which reduced the administrative cost and time needed to provide students with financial aid. He most recently worked in the private sector developing business control software for internal personnel to streamline business requirements. He enjoys developing software that enables highly efficient processes and helps businesses be successful.

Santiago Roybal
Engineering Manager

Santiago has a Master's degree in Information Systems and has experience implementing security applications for the Los Alamos National Laboratory, as well as the State of New Mexico.

Shauna Hovden
Client Financial Services and Integration Specialist

Shauna is a seasoned service specialist with a background in finance and contracts. Her upbeat nature and willingness to assist allows her to meet any challenge with a smile and a solution.  Shauna brings over 15 years of experience and expertise to Falling Colors as service representative and financial analyst.

Spencer Williams
Quality Assurance Manager

Spencer attended the University of Tennessee at Knoxville. After graduation, he worked for the Advisory Board Company, a technology company working with health care organizations.

Sylvia Okyere-Boateng
Information Security Compliance Analyst

Sylvia’s journey to cybersecurity began while she was in nursing school. Her innate sense of curiosity led her to nursing informatics where her desire to uncover how data is collected, stored, shared, and protected then pulled her into the world of Information Security. With public and private sector experience and specialized training (CISA, PSM, etc.), Sylvia brings a unique skillset to the Falling Colors Information Security team.

Tim Harville
Senior Product Manager

With over 15 years of tech experience in a variety of settings from journalism to the White House, Tim brings a broad range of skills and interests to his work at Falling Colors.

Tony Pirozzoli
Systems Administrator

Tony is a graduate of the University of Nebraska - Omaha with a B.S. in mathematics and focus in physics. He uses the analytical skills gained from this background to provide a thorough and methodical approach to technical support. He is a native of Colorado, and since moving to New Mexico he has developed his career in information technology on many fronts, particularly specializing in networking. He has previously worked as a senior field technician and overseer of managed services provision.

Tracy Archuleta
Principal Business Analyst

Tracy is a native Santa Fean with over ten years of experience as a Business Analyst, working with companies to design, build, and implement software solutions.