Falling Colors Hiring Accelerated Through the Pandemic

Falling Colors passed the milestone headcount of 30 employees this month, and of the 33 staff currently employed by the company, 12 were hired since the beginning of 2020.

SANTA FE, NEW MEXICO — Growth at Santa Fe technology startup Falling Colors continued, despite the unique challenges of 2020. The company expects to keep hiring in support of an ambitious growth plan that will see a continued preference for skilled workers already living in, or willing to relocate to Falling Colors’ headquarters in New Mexico. In 2020, Falling Colors experienced the largest year on year growth in employee headcount since the company’s founding, and hiring is already on pace to exceed that growth in 2021.

"Falling Colors is grateful to have been able to continue growing and expanding opportunities during what has obviously been a difficult year for everyone,” said Sam Wolf, Falling Colors’ Director of Internal Operations. “We've been very impressed with how well our team pulled together to meet new and existing challenges, as well as how successfully some of our new colleagues have been able to become integral parts of the company without ever having met us in person.”

Falling Colors has focused recruiting efforts on finding diverse local talent and creating jobs in New Mexico. Of the company’s 12 hires since the start of 2020, 10 work in New Mexico, and 85% of all 33 current staff are located here in the state. Many of Falling Colors’ employees are lifelong New Mexicans, and for others, Falling Colors is their first job in New Mexico after living and working in Washington DC, Silicon Valley, New York, Texas, and Vermont. A few staff also work remotely from Colorado, Hawaii, and Pennsylvania.

Falling Colors is a women and LGBTQ+ founded, owned, and operated business, and the company has committed to building a team to include people with different backgrounds and experiences, people with disabilities, and people of all races, ethnicities, genders, sexual orientations, socioeconomic statuses, and ages. Falling Colors reports that their leadership composition and longstanding prioritization of diversity and inclusion explains how the company succeeds at outperforming older, well-known tech companies that are struggling to make progress in approaching gender parity. With 45% representation on staff by women, Falling Colors compares favorably to approximately 23% at Apple, Google, and Facebook, and only 20% at Microsoft as of 2019.

According to Pamela Koster, Falling Colors Co-Founder & CEO, "A lot of recent research seems to be pointing to what Falling Colors has always recognized: that a team of diverse people with different backgrounds and life experiences is a tremendous asset to our company, because those differences allow us to bring different approaches and solutions to the client problems we're working to solve."

Falling Colors attributes much of their success in diverse recruiting to proactive measures in their job posting and hiring practices that eliminate bias. Falling Colors’ job descriptions go through automated bias analysis, which detects language known to reflect gender normative words and phrases, helping hiring managers edit for gender neutrality. During the application screening process, Falling Colors masks identifying information like applicant names, to prevent implicit gender, ethnic, or racial biases during review.

Falling Colors projects ongoing growth to continue, offering more opportunities to build a team that reflects the diversity of the community and embodies Falling Colors’ belief that the best services will emerge from having representative voices at the table.

About Falling Colors

Falling Colors offers solutions for administering public, private, and charitable funds to organizations that share a mission of promoting the social determinants of health. Falling Colors tracks allocated spending and measures outcomes through a configurable software platform and supporting services, allowing customers to glean insights into the effectiveness of funded programs via reporting and analytics dashboards, driving outcome oriented decisions to maximize the impacts of future investments.

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